Do you love words? I do. I love how they are a collection of alpha characters that can be used to express concrete and intangible concepts. I like that they can be played with in puns. I like how intonation can change the meaning of a word. Antonyms, synonyms and homonyms are all fun to me. Changing one word in a paragraph can shift the meaning, change the emotions evoked and more. This is why language is so powerful.
When many of us were starting in the business world, content (did we even use the word, “content” way back then?) was very different. Much of it was internal, such as memos, white papers, reports, etc. External forms of business communication might have included a physical newsletter, ad copy, descriptions in catalogs, direct mail and press releases. It's a whole new world now. Content is often geared towards social media: Twitter, LinkedIn and Facebook. The small snippets of text you can add to an Instagram post would also count as social media content. Text is joined with hashtags for searching purposes and these are almost an art form unto themselves. In addition, you have emails, blog posts and your website. If you use YouTube and/or podcasts you can add scripts to your list of content that needs to be created. And everything you post, tweet, share, and even say creates and defines your business' brand. Language can make or break your business.Read More