Watch Your Language!

Watch Your Language!

Do you love words? I do. I love how they are a collection of alpha characters that can be used to express concrete and intangible concepts. I like that they can be played with in puns. I like how intonation can change the meaning of a word.  Antonyms, synonyms and homonyms are all fun to me. Changing one word in a paragraph can shift the meaning, change the emotions evoked and more. This is why language is so powerful.

"Changing one word in a paragraph can shift the meaning, change the emotions evoked and more. This is why language is so powerful." via @50PlusStartup https://ctt.ec/b7ZsM+

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When many of us were starting in the business world, content (did we even use the word, “content” way back then?) was very different. Much of it was internal, such as memos, white papers, reports, etc. External forms of business communication might have included a physical newsletter, ad copy, descriptions in catalogs, direct mail and press releases. It's a whole new world now. Content is often geared towards social media: Twitter, LinkedIn and Facebook. The small snippets of text you can add to an Instagram post would also count as social media content. Text is joined with hashtags for searching purposes and these are almost an art form unto themselves. In addition, you have emails, blog posts and your website. If you use YouTube and/or podcasts you can add scripts to your list of content that needs to be created. And everything you post, tweet, share, and even say creates and defines your business' brand. Language can make or break your business.

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“But I don’t want to go to work today.”

“But I don’t want to go to work today.”

’m willing to bet you have had that exact thought more than once in your life. Adulting is hard. Even business owners have those days when the last thing they want to do is show up for work. If you are one of those amazing people who are endlessly focused, do everything on your to do list one the exact day you wrote it down, and never need to deviate from your plan, you may want to move on to another blog post. I am not one of those people. If you are part of the occasionally unfocused tribe, keep reading. I need to let you off the hook for being this way, because if I let you off the hook, I’ve let myself off the hook.

Let’s start with an admission: there are days that the last thing I want to do is my job. Yep, I said it. I’m not some kind of entrepreneurial superhero. I can’t always be on the top of my game, slugging away at the meat and potatoes of my business. Quite frankly I am an adult who did not grow out of her ADD. Let me illustrate how bad my ADD can be. At one point in my life, I was a middle school math teacher and one of my administrators delighted in randomly sticking her head in my classroom and saying, “Squirrel!” knowing that I would totally lose focus and would have to regroup. On the other hand, I know what needs to be done and am highly committed to my business. What’s a business owner to do? The answer is to have a fallback plan.

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How I Got Here

How I Got Here

My name is Sharon and I am one of the founders of 50PlusStartup. You can read my bio and know that I am rolling towards my mid 50s and love being this age. I had a long and winding road through the corporate world. I worked for several major corporations including JC Penney, Hyatt International Hotels and United Airlines.

After not only realizing, but accepting, that I could only move so far up the corporate ladder during this time period (I like to think things are different now), I started my first company. I loved my company. It provided training and documentation services to Fortune 100 companies such as AT&T, Amoco, Sears, Bank of America and Waste Management. I did quite a bit of subcontracting for Microsoft and was a Microsoft Certified Trainer for several of their products. During the longest project we ever facilitated, I managed 20+ contract trainer, 8 training rooms at 2 locations and we generated over 2,000 pages of custom documentation in 6 weeks. I loved my business and had no plans to ever stop.

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